Amazon launches in Turkey

U.S. electronic commerce company Inc. announced on Wednesday that it had launched services in Turkey offering products across 15 categories to Turkish customers, Reuters reported.

“We are at the start of our journey in Turkey. We know that we have to work hard to satisfy the high expectations of our customers,” the company’s Turkey team said in a statement.

“We are committed to building our business in Turkey in the coming months by expanding our selection and delivery options,” the statement said. 

Amazon has been preparing to launch services in Turkey for some time and the official start date was previously scheduled for Aug. 28.

But Amazon postponed the opening date due to a diplomatic spat between Turkey and the United States over the detention of an American pastor and other U.S. nationals in Turkey. The U.S. government imposed sanctions on two Turkish ministers and doubled up tariffs on Turkish aluminium and steel, triggering a fall in Turkish lira in August.

The prices of products offered by Amazon in Turkey reflect the effects of the recent currency crisis in the Turkish economy, with the lira dropping by over 40 percent against the dollar in 2018.

However, posts on social media also show that Amazon will be a major competitor to Turkish e-commerce companies and offer lower prices for many products.

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