Godiva closing North American shops amid pandemic-induced slump in sales
Godiva, the Belgian chocolatier owned by Turkey's Yildiz Holding, has announced that it will sell or close all of its shops in North America over the next few months, Fox News reported on Monday.
The decision was prompted by a pandemic-induced decrease in in-person shopping at its 128 stores in the region, it said.
Godiva has “always been focused on what our consumers need and how they want to experience our brand, which is why we have made this decision,’’ CEO Nurtac Afridi said in a written statement.
Founded in 1926, Godiva was purchased by Yildiz Holding in Nov. 2007.
The company has confirmed that it will maintain its retail operations across Europe and the Middle East and Greater China.