First Salt Bae burger joint outside Turkey to open in New York
Turkish butcher Nusret Gökçe, widely known as Salt Bae, will open his first burger joint outside Turkey later this year, on the east side of Manhattan, the New York Post reported on Tuesday.
The world's fifth Nusr-Et Burger restaurant, after four in Istanbul, will be at Park Avenue South and East 18th Street, with 2,800 square feet of space. Gökçe, also called Salt Bae for his iconic down-the-forearm style of drizzling salt on his meat dishes, has nearly 20 million Instagram followers and famous friends like DJ Khaled.
Reviews of Gökçe's namesake Manhattan steakhouse, Nusr-et, opened last year, were largely negative. The New York Post dubbed the restaurant “Public Rip-Off No. 1”. After a $521.45 dinner for three, Post critic Steve Cuozzo was still hungry. GQ magazine cited a tough steak, terrible cocktails, and $9 bottles of water at a restaurant that declines requests for tap water.
Last month, a former waiter of Nusr-Et Steakhouse filed a lawsuit against Gökçe for withholding tips from staffers and firing anyone who complains about it. In September, five people were injured after a fire show at one of Nusret's Istanbul restaurants went awry.